Ameren provides energy to 2.4 million electric customers and more than 900,000 natural gas customers across a 64,000-square-mile area. Bhavani Amirthalingam, SVP, Chief Digital Information Officer at Ameren, sits down for a fireside chat with Bidgely COO, Varun Nagaraj, to discuss Ameren's use of analytics and data as they embark on the utility's smart meter roll out. Bhavani walks through Ameren's digital strategy across customer, grid, affordability, cybersecurity, and workplace. Ameren is focused on creating a digital customer experience across all key moments that matter, ensuring this is a personalized experience across all channels (web, text, IRV, social). Bidgely helps Ameren give customer's visiblity into their energy usage, letting them manage their energy usage, and lets Ameren incorporate smart meter data into new product & service experiences and grid optimization.