Customer Perspectives on EVs, Smart Homes, and Beneficial Electrification

The Smart Energy Consumer Collaborative serves as a valuable and trusted industry resource, shining light on the voice of the consumer across major themes, including grid modernization, energy delivery & usage, and energy literacy. In this session, Jason McGrade, Deputy Director at SECC, dives into consumer perspectives on beneficial electrification and smart home devices. Pulling from SECC’s latest research, we’ll explore how consumers perceive existing messaging, their reaction to trends in smart home technology, and the ways utilities can use this feedback to create more robust programs. Finally, Jason also previews SECC’s upcoming, and certainly timely, EV research.