Future Ready Insights: Energy Intelligence to Master the Carrot and Stick Balancing Act

Changing customer behavior requires a delicate balance of incentives that either reward positive behavior (carrots) or discourage behavior (sticks). Deciding which type of incentive to use and when requires understanding the customer and delivering the appropriate message at the right time. When done correctly, energy intelligence can be a meaningful tool for behavioral demand response.

Catch this short video, featuring Bidgely’s Hannah Courtney, and she shares more insights.