Behavioral demand response lives in the space between a critical peak event and cost intensive response measures like direct load control or a rebate- or incentive-based strategy.
While direct load control is the classic example of demand response, it's not practical at scale. For example installing a load control device on every residential AC unit in the United States. Utilities need another, more affordable, agile and scalable tool in their tool belt: behavioral demand response.
In this 2-minute video, Bidgely's Hannah Courtney explains how behavioral demand response, through personalized nudges based on a household's unique energy habits, can educate and empower customers to shift their usage outside of peak windows each time they receive a peak event notification.